Mielle Organics, the beloved Black-founded beauty brand, is making history by becoming the NFL’s first official textured hair care partner.
Known for its innovative formulas tailored to natural hair textures, Mielle Organics has long been a staple in the Black beauty community.
Now, the brand is stepping onto football’s biggest stage, bridging the gap between sports culture and natural hair care in a way that celebrates representation and inclusivity.
This partnership marks a groundbreaking moment for both the beauty and sports industries. For decades, textured hair care has often been overlooked in mainstream sponsorships, despite the significant presence of athletes and fans with natural hair. By partnering with the NFL, Mielle Organics not only amplifies its brand reach but also highlights the importance of embracing natural hair textures in high-visibility arenas.
The collaboration will include on-field activations, social campaigns, and community programs, giving players, fans, and young people access to professional-grade textured hair care products. From hydrating shampoos and conditioners to styling creams and oils, Mielle Organics’ products are designed to strengthen, moisturize, and define natural curls, coils, and waves. For athletes, who often balance helmets, rigorous training, and public appearances, this partnership ensures that hair health and style can remain a priority without compromise.
Mielle Organics’ founder, Monique Rodriguez, emphasized the significance of the deal: “This is more than a sponsorship, it’s a cultural milestone. Natural hair is powerful, and representation matters. We’re thrilled to bring our products to the NFL and show that textured hair care deserves a place on every stage, even the gridiron.”
The partnership also signals a broader shift in how brands approach diversity and inclusion. By investing in textured hair care, the NFL acknowledges the beauty, versatility, and importance of natural hair, setting a precedent for future collaborations across sports and lifestyle sectors.
For Mielle Organics, the deal is a testament to years of dedication to the natural hair community and a celebration of Black entrepreneurship. It’s a reminder that textured hair care is not niche—it’s essential, celebrated, and ready for the spotlight.
As the NFL season kicks off, fans can expect to see Mielle Organics’ influence on and off the field, reinforcing the message that natural hair, like football, deserves recognition, care, and celebration.
