When Simone Biles makes a move, on the mat or in the beauty world, the world takes notice.
The most decorated gymnast of all time is bringing her signature strength and authenticity to her latest role as the face of K18’s newest campaign, and she’s opening up about what haircare really looks like behind the spotlight.
In the campaign, Biles embraces her natural texture with confidence, spotlighting the real work it takes to keep hair healthy while living an intensely athletic lifestyle. “My hair goes through a lot, from constant styling to sweat and buildup,” Biles shares. “I needed products that would actually repair, not just mask damage. K18 has been that game-changer for me.”
K18, the biotech-backed haircare brand known for its molecular repair formulas, is celebrated for its leave-in mask and peptide-powered innovation. Simone swears by the brand’s K18 Leave-In Molecular Repair Hair Mask, which helps rebuild broken keratin chains and revive strands from the inside out. The brand’s message of strength and science couldn’t align better with Simone’s ethos.
As a Black woman and elite athlete, Biles’ hair journey hasn’t always been simple. From facing public scrutiny to managing styling demands with self-care, her candid approach to hair health is refreshing. “There’s so much pressure for athletes to appear polished at all times,” she says. “But our hair deserves rest, care, and attention, just like the rest of our bodies.”
In the campaign visuals, Simone stuns in effortless, texture-forward styles that reflect her own hair journey. With clean, minimal makeup and natural lighting, the focus is on authenticity, a departure from overly styled campaigns that miss the personal connection.
The K18 partnership isn’t just a beauty move; it’s a moment of visibility. In teaming up with a high-performance haircare brand, Biles sends a powerful message: textured hair, athlete hair, real hair, it’s all worthy of premium care and attention.
From Olympic gold to beauty gold, Simone Biles continues to redefine excellence on her own terms. Her partnership with K18 isn’t just about hair, it’s about honoring what makes her powerful, from root to tip.
