Celebrity hairstylist and entrepreneur Cliff Vmir is proving that talent and vision can take you far beyond the salon chair.
Known for transforming the looks of stars like Cardi B and Trina, Vmir has officially stepped into his next era as a CEO with the launch of his new FEMMÉ Haircare storefront, a bold move that cements his position as a major force in the beauty industry.
The FEMMÉ Haircare brand, which first gained traction online for its high-quality products catering to textured and chemically treated hair, has now evolved into a physical destination for beauty lovers.
For Vmir, this launch represents more than just a business expansion, it’s a full-circle moment. Starting his career as a teenage hairstylist with a dream and a pair of shears, Cliff built a loyal following by merging creativity with business acumen. His social media presence turned him into a household name, inspiring young stylists to think bigger and embrace entrepreneurship. With FEMMÉ Haircare’s new physical location, he’s redefining what success looks like for beauty professionals, proving that the chair can be the foundation, but not the limit.
The store’s sleek, modern design mirrors the brand’s aesthetic: vibrant, empowering, and unapologetically bold. In addition to its signature haircare line, FEMMÉ’s storefront will offer education sessions, product demos, and a community hub for stylists and customers alike. It’s not just a shopping experience, it’s a celebration of beauty culture rooted in inclusivity and innovation.
“I wanted to create a space that reflects everything FEMMÉ stands for, confidence, freedom, and elevation,” Cliff shared in a recent interview. “This isn’t just about hair. It’s about empowerment.”
With this launch, Cliff Vmir joins a growing wave of Black beauty entrepreneurs transforming the industry with authenticity and purpose. His journey from stylist to CEO is not only inspiring, it’s a blueprint for turning passion into legacy.
