Gone are the days of sitting in a crowded salon for hours or relying on word-of-mouth to find a trusted braider.
Unruly, a digital platform created specifically for Black hair care, is changing the way people access protective styles, by bringing the braiding experience straight to your home.
Rooted in the belief that beauty should be as comfortable and convenient as it is stylish, Unruly connects clients with professional, pre-vetted braiders who come directly to them. Whether you’re in need of knotless box braids, passion twists, or cornrows, the process is simple: choose your style, pick a date, and let the stylist come to you, tools and hair included.
What sets Unruly apart isn’t just the convenience; it’s their dedication to making braiding painless, both literally and figuratively. The company prioritizes gentle techniques that protect the scalp, reduce tension, and keep clients feeling comfortable throughout the process. It’s a quiet revolution in an industry where “tight is right” has long been the standard.
Unruly’s founders, recognizing the unique needs of Black hair and the often-overlooked frustrations of traditional salon experiences, built a platform that prioritizes ease. By centering the client’s comfort, they’re challenging outdated norms while honoring the deep cultural significance of braids.
Beyond the braid itself, Unruly is also redefining who gets access to quality hair care. For busy professionals, new moms, or those with limited mobility, the platform offers a level of flexibility and accessibility that traditional salons simply can’t match. And with stylists trained to provide top-tier service in any setting, from a living room to a hotel suite, luxury meets practicality in a way that feels tailor-made for the modern lifestyle.
At its core, Unruly is about empowerment, offering Black women and femmes the freedom to embrace their beauty on their own terms. It’s not just a service; it’s a shift in the way we think about getting our hair done.
So whether you’re refreshing your roots or installing your next protective style, Unruly proves that braids don’t have to come with stress, strain, or a salon trip. Because when it comes to hair care, ease is the new standard.
